5 Questions With… Atri Chatterjee
Atri Chatterjee is the Chief Marketing Officer at Act-On, a cloud-based marketing automation platform that helps businesses acquire new customers, build...
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Authorization
Tag: digital marketing
5 Questions With… Gerry Murray
Gerry Murray is Marketing Operations Research Manager at IDC, where he serves as both a researcher and consultant to senior marketers in the IT vendor...
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Arm the Insurgents! Aggressive Branding in the Digital Age
Interview with Prophet's Chief Growth Officer, Scott Davis, as well as Chan Suh, Chief Digital Officer.
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5 Questions With… Scott Brinker
Scott Brinker is co-founder, president and CTO of ion interactive, one of the leading providers of post-click marketing software for advanced landing page...
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How to Choose the Right Digital Marketing Model
Four clear paths for winning over—and retaining—customers in the digital era.
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81% of big firms now have a chief marketing technologist
Looking at the latest marketing technology landscape, you might ask yourself, “How the heck do marketers make sense of all of this?” Increasingly, the...
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CMO 2014: Achieve CMO and CEO Alignment with Powerful Insights
By being the active “listener” of customers and prospect buyers through powerful buyer insights, you get the active listening ear of the CEO.
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Digital marketing and the mind of the CMO
The growing importance of digital channels is making the role of the CMO more strategic; the greater measurability of those channels is making the CMO more...
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