Atri Chatterjee is the Chief Marketing Officer at Act-On, a cloud-based marketing automation platform that helps businesses acquire new customers, build...
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Gerry Murray is Marketing Operations Research Manager at IDC, where he serves as both a researcher and consultant to senior marketers in the IT vendor...
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Interview with Prophet's Chief Growth Officer, Scott Davis, as well as Chan Suh, Chief Digital Officer.
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Scott Brinker is co-founder, president and CTO of ion interactive, one of the leading providers of post-click marketing software for advanced landing page...
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Four clear paths for winning over—and retaining—customers in the digital era.
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Looking at the latest marketing technology landscape, you might ask yourself, “How the heck do marketers make sense of all of this?” Increasingly, the...
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By being the active “listener” of customers and prospect buyers through powerful buyer insights, you get the active listening ear of the CEO.
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The growing importance of digital channels is making the role of the CMO more strategic; the greater measurability of those channels is making the CMO more...
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