B2B Digital Marketing: Planning Tips & Techniques
Until recently, meaningful marketing and promotion activities were often cost-prohibitive to many B2B companies; advertising via television, radio, print...
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Tag: digital marketing
It’s All in a Name: Digital Optimization, Innovation, Transformation & Disruption
What is the difference between broad digital strategy initiatives referred to as ‘optimization’, ‘innovation’, ‘transformation’, and ‘disruption’? More...
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Marketers: Digital Offers Us More for Less
Digital is the new black for marketers hoping to convince investors that they can stay out of the red. But investors aren't always buying the argument.
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