These are all fundamental acts of giving. But unlike ending of 'The Giving Tree' (a great book, by the way, as any parent knows) where the tree wilts away...
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Discover how today’s marketers are growing this valuable asset in ExactTarget’s latest SUBSCRIBERS, FANS, & FOLLOWERS report, The Audience Growth Survey.
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Ian Cross is the Director of the Center for Marketing Technology at Bentley University in Waltham, MA, where he is also a professor. He began teaching...
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In an age where customers are deserting offline shopping, campaigns that blend the physical and the digital offer an opportunity to connect with...
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Burberry is harnessing ground-breaking marketing techniques to put it at the forefront of fashion, despite its traditional roots.
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Marketing departments across various industries are depending on digital technology for managing content, reaching market segments, and conducting market...
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With Social Media, CRM, mobile and internet marketing fast overtaking more traditional methods of 'above the line' marketing Bodog Asia see Torbjorn as...
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The amount of time we spend online is enormous, equal to or more than the time chalked up to watching television or reading newspapers.
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