digital marketing | Chief Digital Officer

Big Idea 2014: Marketing Becomes the Giving Tree for the C-Suite

Posted by Tim Bourgeois December 23, 2013 0

These are all fundamental acts of giving. But unlike ending of 'The Giving Tree' (a great book, by the way, as any parent knows) where the tree wilts away...

The Audience Growth Survey

Posted by Tim Bourgeois November 18, 2013 0

Discover how today’s marketers are growing this valuable asset in ExactTarget’s latest SUBSCRIBERS, FANS, & FOLLOWERS report, The Audience Growth Survey.

5 Questions With… Ian Cross of Bentley University

Posted by Tim Bourgeois August 16, 2013 0

Ian Cross is the Director of the Center for Marketing Technology at Bentley University in Waltham, MA, where he is also a professor. He began teaching...

10 brilliant digital marketing campaigns from McDonald’s

Posted by Tim Bourgeois July 8, 2013 0

In an age where customers are deserting offline shopping, campaigns that blend the physical and the digital offer an opportunity to connect with...

How Burberry is Doing Digital Marketing Differently

Posted by Tim Bourgeois July 7, 2013 0

Burberry is harnessing ground-breaking marketing techniques to put it at the forefront of fashion, despite its traditional roots.

A crucial new role in digital marketing

Posted by Tim Bourgeois July 3, 2013 0

Marketing departments across various industries are depending on digital technology for managing content, reaching market segments, and conducting market...

Bodog Asia Sign Up New Digital Marketing Chief

Posted by Tim Bourgeois November 26, 2012 0

With Social Media, CRM, mobile and internet marketing fast overtaking more traditional methods of 'above the line' marketing Bodog Asia see Torbjorn as...