Online Reputation Management Best Practices for Executives
If managed well, your digital profile can play an important role in defining your personal brand, promoting corporate agendas, and helping you stand out in...
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It’s an open-source world: 78 percent of companies run open-source software
Black Duck Software, the open-source software (OSS) logistics and legal solutions provider, and North Bridge, a seed-to-growth venture capital firm, have...
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Drive Revenue in 2015 by Leveraging Existing Content
Chances are, you have never considered legacy content created throughout your company as revenue-producing assets. In 2015 you should reconsider. Repurpose...
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Transforming an Analog Company into a Digital Company: The Case of BBVA
It was some time ago that BBVA perceived the risks and opportunities inherent in the massive technological changes the world is going through, and for...
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Six Reasons Why a Digital Marketing Audit Might Be a Good Idea
It’s the second week of January and excitement about the new year seems to have waned. And for good reason, at least for marketing and sales executives,...
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Six Reasons Why a Digital Marketing Audit Might Be a Good Idea
As you charge into 2015, here are few reasons to consider working a digital marketing audit into your plans.
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3 Tips for Formulating Your 2015 Digital Marketing Budget
It's that time of year again - budgeting season - and defining your digital marketing budget and strategy for next year is as critical as it’s ever been....
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McDonald’s Showcasing Digital Chops at SXSW 2015
How will McDonald’s help lead the next generation of customer experience?
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