(Note: This post is a summary of an article published on the LinkedIn network on November 24, 2014. Click here to view the full article.)

It’s that time of year again – budgeting season – and defining your digital marketing budget and strategy for next year is as critical as it’s ever been. Keep in mind the following tips, and you’ll get yourself in a position to run a successful operation in 2015.

1) Ask for a huge digital marketing budget, and don’t use last year’s budget as a measuring stick

2) Make sure your digital ecosystem fundamentals are well-funded

3) Employ marketing automation judiciously

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