ChiefDigitalOfficer.net was conceived in 2010 by Tim Bourgeois, a digital strategy professional who believed the industry needed a voice that addressed the ‘digital’ subject matter in a comprehensive manner — one that intersected strategy, marketing, technology and innovation. Digital doesn’t simply involve marketing or technology or even operations. In practical terms, digital affects every aspect of an organization, and more often than not, in meaningful ways.
From that germ of a idea, ChiefDigitalOfficer.net was borne.
“Our vision for Chief Digital Officer has always been based on our mission to discuss and debate digital issues and ideas in innovative and unique ways. Over the past decade, while spending on digital has increased dramatically, most established organizations haven’t changed their methods for incorporating digital tactics or technologies into the mix in a strategic way. And we intend to be on the forefront of elevating the ‘digital’ conversation from one of a marketing or IT tactic – which we believe to be fatally flawed – to strategic, which appears to be congruent with forward-thinking companies that have installed a Chief Digital Officer or equivalent.”
Not long after ChiefDigitalOfficer.net launched, a few landmark events occurred which proved favorable to its expansion. Specifically:
- Starbuck’s hired a Chief Digital Officer
- Harvard hired a Chief Digital Officer
- New York City hired a Chief Digital Officer
- Gartner forecast that 25% of companies would have a Chief Digital Officer by 2015
The market had spoken. ChiefDigitalOfficer.net was off-and-running, and has served to provide a unique point-of-view on the industry’s evolution ever since. We pride ourselves on applying a multi-functional POV on what’s going on in the business — we’re not marketers or technologists, we’re digital professionals.
To that end, we welcome feedback, input and contributions from the community. If you have something to say, please let us know, and we’ll give it full consideration for inclusion on the platform.
Above all, thanks for checking us out!
Or, contact Tim directly via email (tbourgeois[at]chiefdigitalofficer[dotnet]) to discuss sponsorship opportunities, speaking engagements, or custom research and business development initiatives.