McDonald’s Showcasing Digital Chops at SXSW 2015

“Since assuming the role of McDonald’s first-ever Chief Digital Officer, I’ve been asked many questions: Is there really a secret menu? Why did you leave Amazon to work for a burger company? But above all, what everyone seems to want to know is, ‘How will McDonald’s help lead the next generation of customer experience?'”


Full Story (Source: SXSW)

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