10 brilliant digital marketing campaigns from McDonald’s
In an age where customers are deserting offline shopping, campaigns that blend the physical and the digital offer an opportunity to connect with...
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How Burberry is Doing Digital Marketing Differently
Burberry is harnessing ground-breaking marketing techniques to put it at the forefront of fashion, despite its traditional roots.
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Mary Meeker’s 2013 internet trends: all the slides plus highlights
Mary Meeker of Kleiner Perkins Caufield & Byers has released her highly anticipated, annual presentation on internet trends.
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The CMO’s Guide to the Chief Digital Officer
The CMO’s Guide to the Chief Digital Officer informs chief marketers about what CDOs mean for their businesses, brands, and careers.
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Digital Disruption Doesn’t Have to Hurt
People in the video entertainment business have known for some time that they’re about to be disrupted. They’re watching Hulu carefully, they’re whistling...
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Starbucks Execs Respond To Square Criticism: Innovation Is Messy
We just thought a log of people would come up and say, 'I'm going to pay with my phone,' says Chief Digital Officer Adam Brotman. 'We didn't realize a lot...
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For Marvel Comics, a Renewed Digital Mission
Like the rest of the publishing industry, comic books went digital long ago.
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Russell Reynolds Associates Launches Digital Transformation Practice
An explosion of innovative technologies in mobile devices, social media platforms and big data and analytics is dramatically disrupting traditional...
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