Farbman has also hired digital experts and a community of managers to grow the brand's online presence.
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Each of the new digital marketing tools has been designed to enhance the guest experience, the company said.
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Starbucks outlined a few nuances to its digital strategy, which revolves around social networking, mobile payments and loyalty programs, and the returns on...
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Even the most complicated aspects of digital technology like cloud computing and data analytics have reached a point that they are available to every...
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Successful digital strategies are increasingly serving as the common denominator between marketplace winners and losers.
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Digital is the new black for marketers hoping to convince investors that they can stay out of the red. But investors aren't always buying the argument.
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If you’re not confused when it comes to charting a course for digital strategies that support your business, then it might be fair to say that you’re not...
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With spending on digital-related initiatives and activities accounting for 10% or more ofall expenses at many companies — and forecast to increase at...
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