“Gap has redesigned its digital marketing efforts, reborn as Styld.by, a digital destination where fashion bloggers from popular sites such as Refinery29 and Lookbook.nu style can showcase Gap clothing. Styld.by is just one example of the brand’s efforts in the social media and digital space.
‘We are a sight, sound, motion brand. Technology creates a better environment, and film drives engagement,’ said Seth Farbman, global chief marketing office for Gap. ‘It does require constant development of content. We’re not just creating a set of images that sits there for a year.'”