Digital Strategy, Moneyball & 5 Questions

by Tim Bourgeois 

“If you’re not confused when it comes to charting a course for digital strategies that support your business, then it might be fair to say that you’re not paying sufficient attention to the subject matter. Between ad nausem coverage of phenomena such as Facebook and Twitter by the media (and even Hollywood via The Social Network movie) and the billions of investment dollars pouring into the sector in search of the ‘next big thing’, it’s enough to make you want to take pause and do nothing until the dust settles. Unfortunately, sitting on the sidelines isn’t a realistic option, and the digital maze must be navigated.”


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