The Case For Establishing a ‘Digital Strategy’ C-Level Office

by Tim Bourgeois 

“With spending on digital-related initiatives and activities accounting for 10% or more ofall expenses at many companies — and forecast to increase at double-digit rates for the foreseeable future across most industry segments — it’s time for CEOs and boards to give serious consideration to establishing a “Chief Digital Officer” (“CDO”) office or equivalent. The stakes are too high, and the issues too complicated to leave this domain left managed by an informal, undefined, and mostly powerless assemblage of mid-level managers across an enterprise.”


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