Six Key Steps to Building a Successful Digital Business
Organizations can move further along the path by embracing the six key steps to build a successful digital enterprise and change the game.
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Tag: digital business
Apple Deal Sheds Light on McDonald’s Digital Transformation
"We want to be very connected to innovation," Rafiq says. "Increasingly, you'll see McDonald's resemble an ecommerce company."
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Kevin Spacey: An Interview on the Shifts in Storytelling
“They may call themselves marketers, and I call myself an actor, but at the end of the day, we’re all trying to do the same thing and that is reach an...
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The Cloud Channel Summit
An Intimate Opportunity to Learn and Share Practical Ideas About Building Successful Alliances in the Cloud.
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5 Questions with… Steve Smith of AccuWeather
Steve Smith is the Chief Digital Officer at AccuWeather's where he specializes in advertising and subscription based products. As well as, overseeing...
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Creating a Digital Transformation Plan
Today, if a business doesn't have a good quality, branded website you assume something is wrong. It’s suspicious, not quaint.
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Are Ad Agencies Keeping Pace with Marketing’s Massive Digital Uptake? (Hint: Maybe Not)
While, agencies' digital revenues are growing and, as a percentage, these revenues are comparable to what their clients are spending on digital - the lack...
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Digital Government: Turning the Rhetoric into Reality
Many governments are already well on the way to improving digital service delivery, but there is often a gap between rhetoric and reality.
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