Are Ad Agencies Keeping Pace with Marketing’s Massive Digital Uptake? (Hint: Maybe Not)

“Today, marketing’s equivalent to the Brady Bunch’s ‘Marcia, Marcia, Marcia!’ just might be ‘Digital, Digital, Digital!’ This is with good reason. Since 2009, digital marketing spend within large B2B tech companies has grown, and is growing, at an enormous rate.

As you might have seen, IDC expects the entire tech industry to pass the 50% mark of digital spend vs non-digital spend by the end of 2016!”


Full Story (Source: International Data Corporation) 

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