Marketers: Digital Offers Us More for Less

“Digital is the new black for marketers hoping to convince investors that they can stay out of the red. But investors aren’t always buying the argument.

In recent weeks, a growing number of advertisers have been touting digital-marketing efforts on earnings calls and at investor conferences–not just to impress audiences with how forward-thinking they are but to show how they’re tapping digital’s lower costs and social power to get more bang for their buck.”


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