Harvard’s Chief Digital Officer: 10 Digital Best Practices
As the first Ivy League CDO and one of the first CDOs in higher education, Hewitt draws on her background which includes both traditional business and...
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Authorization
Tactics
How to Choose the Right Digital Marketing Model
Four clear paths for winning over—and retaining—customers in the digital era.
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CMO 2014: Achieve CMO and CEO Alignment with Powerful Insights
By being the active “listener” of customers and prospect buyers through powerful buyer insights, you get the active listening ear of the CEO.
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How Are Digital Technologies Transforming Operations?
In this video, Capgemini highlights examples of companies that have managed to seize the digital operations prize.
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Emerging Roles: Incorporating the Chief Digital Officer into Your IT Strategy
The emerging role of CDO is help to guide the enterprise forward in a digital world. Investing in the right places will give your company an edge over the...
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Starbucks: taking the “Starbucks experience” digital
"Everything we are doing in digital is about enhancing and strengthening those connections [with our customers] in only the way that digital can and only...
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How Companies Are Keeping Up With the Digital Age
The role of chief digital officer represents – that companies need to approach digital strategies and app quality with an all-in, comprehensive plan that...
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The Audience Growth Survey
Discover how today’s marketers are growing this valuable asset in ExactTarget’s latest SUBSCRIBERS, FANS, & FOLLOWERS report, The Audience Growth Survey.
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