“2013 may turn out to be a watershed year. According to PWC’s (Price, Waterhouse Cooper) annual survey of CEO’s, nearly 65% view building a customer-focused organization as one of their top priorities. Along with this top priority comes a willingness to invest time and money into developing customer intimacy and expanding their customer bases.
What this means for CMO’s is the gaze of the CEO’s on the customer health of the business will be stronger than ever.”
Full Story (Source: Tony Zambito)