The CMO’s Guide to the Chief Digital Officer

“The CMO’s Guide to the Chief Digital Officer informs chief marketers about what CDOs mean for their businesses, brands, and careers.  After outlining the market factors driving boards of directors and CEOs to create CDO positions, I’ll share three scenarios chief marketers can use to increase their relevance and influence whether they work with CDOs or not.

The Chief Digital Officer is an emerging role in organizations whose boards and CEOs have voted to pursue an explicit transformation agenda, so it is a clear sign of disruption.”


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