Relationships between IT and marketing are a perennial source of interest, analysis, and concern. With the growth of technology budgets inside marketing,...
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"There's a very real need to break down the silos and rethink who has stewardship and ownership over services, transactions, and events."
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Question is: As a CIO, CDO, CMO, CKO, CISO, CFO or CEO, are you able to delineate the respective accountabilities for cost, risk, value and governance over...
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As the economy has continued to improve, CMOs are worrying less about keeping their jobs, and more about how they’ll move into the CEO spot, according to a...
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"There is a lot of good that's going on in the company. We've got to do a better job of telling that story, and digital channels are going to be an...
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We take a look at the increased popularity of the chief digital officer role and how it will influence how CMOs and organisations engage with their customers
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Mark Lorion is the CMO of Apperian – a mobile application management company that helps organizations get mobile apps and content in the hands of their...
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