“Technology is the ‘price of entry’ for anyone who aspires to be a chief marketing officer, according to Nestle’s chief digital officer Pete Blackshaw, who also discussed the company’s interest in wearable tech.

Speaking at Mobile World Congress in Barcelona, Blackshaw said: ‘There is a certain base level now for CMOs, not just chief digital officers. I always try to know enough that I can ask the right follow-up questions with my technology partners to ensure they are not leading me up the primrose path.'”

Full Story (Souce: The Drum)