From CMO To CEO? Not Without More Data

“As the economy has continued to improve, CMOs are worrying less about keeping their jobs, and more about how they’ll move into the CEO spot, according to a new survey from Forrester Research.

But because they still lack the full understanding of customers that can come from technology, including the insights down the hall in the CIO’s office, they’re less likely to get there. The survey, conducted with search firm Heidrick & Struggles, finds that 50% of the CMOs surveyed feel they are hindered by the lack of access to technology that allows for a single view of the customer, and 40% by the quality of customer data collected.”

 

Full Story (Source: MediaPost)

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