8 things CMOs should know about CDOs

“Digital is becoming a cornerstone of competitive advantage and innovation for all businesses, so no one should be surprised that a new dedicated c-suite role, the chief digital officer, is being offered up as the key to success.

In this article, we look at 8 facts about the current state of the CDO role, what makes CDOs tick, and the significance this increasingly widespread position has for both the CMO and CIO.”

 

Full Story (Source: CMO.com) 

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