“JPMorgan Chase (JPM), which has spent months combating negative headlines, is putting a longtime senior spokeswoman in charge of getting it some more positive attention.

The country’s biggest bank on Tuesday promoted Kristin Lemkau to chief marketing officer, adding to her ongoing role as head of communications for its consumer and community banking unit. The timing of the announcement illustrated some of the hurdles facing Lemkau, who took over responsibility for JPMorgan’s external image on the same day that the bank agreed to pay $2.6 billion over its involvement in Bernard Madoff’s Ponzi scheme.”

Full Story (Source: American Banker)