“What is the difference between broad digital strategy initiatives referred to as ‘optimization’, ‘innovation’, ‘transformation’, and ‘disruption’? More importantly, is there any reason to care?
The unique characteristics among these four groups could be considered a matter of semantics. But for senior managers working to understand their place within the emerging and rapidly evolving digital strategy ecosystem, this framework offers a useful model to think about the issues, and how their industry sectors are being affected by digitally-based competitive forces.”
Recommend to friends
