“There has been a great deal of chatter in brand circles – from The New Yorker article commented upon here recently, to Harvard Business Review blog posts – about whether or not brands can survive in the consumer-empowered digital age.

In an effort to dig deeper into exactly how the Internet and branding are affecting each other, I reached out to one of the global branding firms that is positioning itself to bridge those two worlds: Prophet. I spoke with its Chief Growth Officer, Scott Davis, as well as Chan Suh, who occupies the relatively new post of Chief Digital Officer (a position which, by the simple fact of its existence at the C-Suite level, is a telling sign of the changes in the branding business).”

Full Story (Branding Magazine)