“A terrific new research report by Laura McLellan of Gartner, How the Presence of a Chief Marketing Technologist Impacts Marketing, confirms that this senior hybrid role — ‘part strategist, part creative and part technologist” and “broadly the equivalent of a CTO and a CIO dedicated to marketing’— is growing in popularity.

Within large companies — more than $500 million in annual revenue — 81% of them now have a chief marketing technologist role, up from 71% just a year ago. Another 8% expect to add that role within the next 24 months.

Why?”

Full Story (Scott Brinker, chiefmartec.com)