What is the difference between broad digital strategy initiatives referred to as ‘optimization’, ‘innovation’, ‘transformation’, and ‘disruption’? More...
Digital is the new black for marketers hoping to convince investors that they can stay out of the red. But investors aren't always buying the argument.
Data was once the domain of tech geeks and direct-marketing gurus, while chief marketing officers focused on loftier things like shaping brand perception.
Website audits and digital strategy assessments are complex and potentially time-consuming initiatives, not to mention invasive and often politically-charged.
With consecutive quarterly growth in both print and digital advertising sales, The Atlantic has emerged as a vanguard in an industry harassed by declining...