“Website audits and digital strategy assessments are complex and potentially time-consuming initiatives, not to mention invasive and often politically-charged. Today’s corporate sites are sprawling platforms that have evolved aggressively over the years to play an increasingly important role in practically every functional area of an organization — across marketing, sales and operations.
As a result, efforts can quickly morph beyond the straightforward review of the digital asset itself and drift into communication strategy, marketing strategy, product development and delivery, customer service, and eventually corporate strategy.”
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