CDOs are digital-savvy, business-driven leaders who have what it takes to transform traditional businesses into data-driven companies.
Read More
Digital skills are in high demand and short supply. But first things first — how do you define a digital team when nearly everything is digital?
Read More
But here’s the question. Does this requirement lead to the need for a new, separate role reporting to the CEO? And if so, is this role really sustainable...
Read More
Most C-level executives don’t understand digital, not this generation of them anyway. The CDO may not be needed in 15 years’ time, but companies need them...
Read More
The amount of time we spend online is enormous, equal to or more than the time chalked up to watching television or reading newspapers.
Read More
Successful digital strategies are increasingly serving as the common denominator between marketplace winners and losers.
Read More
Until recently, meaningful marketing and promotion activities were often cost-prohibitive to many B2B companies; advertising via television, radio, print...
Read More
As a practitioner immersed in the digital industry, I often wonder about this question myself, but usually dismiss it quickly because I’m “too close to the...
Read More