“Faced with the growing importance ofthe omnichannel customer experience and the expertise required to understand the vision and technology behind data-driven marketing —digital marketing attribution, predictive modeling, dynamic digital profiles, mobile and so on—companies are testing a new position in the C-suite, the chief digital officer (CDO). But, what role does a CDO play, and why is this position (or something like it) so critical for your organization?”

Full Story (Source: Forbes)