digital strategy | Chief Digital Officer

It’s All in a Name: Digital Optimization, Innovation, Transformation & Disruption

Posted by Tim Bourgeois April 13, 2012 0

What is the difference between broad digital strategy initiatives referred to as ‘optimization’, ‘innovation’, ‘transformation’, and ‘disruption’? More...

Organizing for Digital Success

Posted by Tim Bourgeois March 10, 2012 0

Our visibility into many types of organizations gives us real-time insight into what’s working and, more often, what’s not.

Marketers: Digital Offers Us More for Less

Posted by Tim Bourgeois February 27, 2012 0

Digital is the new black for marketers hoping to convince investors that they can stay out of the red. But investors aren't always buying the argument.

When CMOs Learn to Love Data, They’ll Be VIPs in the C-Suite

Posted by Tim Bourgeois February 13, 2012 0

Data was once the domain of tech geeks and direct-marketing gurus, while chief marketing officers focused on loftier things like shaping brand perception.

The Digital Manifesto: How Companies and Countries Can Win in the Digital Economy

Posted by Tim Bourgeois January 27, 2012 0

No company or country can afford to ignore this phenomenon.

3 Mistakes to Avoid When Hiring Digital Strategists

Posted by Tim Bourgeois December 23, 2011 0

Hiring talent for digital strategy and search engine optimization/management is tough.

The Comprehensive Website Audit Checklist

Posted by Tim Bourgeois December 20, 2011 0

Website audits and digital strategy assessments are complex and potentially time-consuming initiatives, not to mention invasive and often politically-charged.

Inside The Atlantic: How One Magazine Got Profitable by Going ‘Digital First’

Posted by Tim Bourgeois December 18, 2011 0

With consecutive quarterly growth in both print and digital advertising sales, The Atlantic has emerged as a vanguard in an industry harassed by declining...

Previous Next

Page 6 of 7

For the next generation of leaders

Tag: digital strategy