Online Marketing Excellence (OMEX)
Given all the data available for measuring online marketing activities, it is often difficult and time-consuming to compile a powerful set of metrics to...
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Tag: digital strategy
How Are Digital Technologies Transforming Operations?
In this video, Capgemini highlights examples of companies that have managed to seize the digital operations prize.
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CDO Roadmap: Craft Strategy, Avoid New-Tool Tsunami
To start the New Year off right, the most important thing a new CDO can do is to craft and deliver the digital strategy.
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5 Questions With… Tony Zito
Tony Zito is the President and CEO at Rakuten MediaForge. Based in Salt Lake City, his digital marketing company is focused on the display and retargeting...
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Emerging Roles: Incorporating the Chief Digital Officer into Your IT Strategy
The emerging role of CDO is help to guide the enterprise forward in a digital world. Investing in the right places will give your company an edge over the...
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Why Organizations Need a CDO
71% of companies that outperform the competition in terms of market share are "digital leaders," as are 70% of organizations that exceed competitors on...
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Why You Need a Chief Digital Officer
Fenwick says that the CDO is primarily a change agent who can deliver the company into the digital age. Whether he rises up internally or is discovered...
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A Necessary Call to Action: Addressing the Digital Imperative
Successful digital transformation is not merely a question of hiring a handful of digital savants. A digital transformation necessarily impacts the entire...
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