“If you haven’t convinced the C-suite to invest in the position of a chief digital officer (CDO), then you risk falling far behind on a number of critical, competitive drivers, according to a recent survey from the Apigee Institute. The accompanying report, “The Three Keys to Digital Transformation,” makes a strong case that creating such a position—in addition to launching other efforts to support this transformation—translates to greater market share, customer satisfaction and profitability.

Ultimately, there are three, key organizational qualities that lead to a thriving state of digital sophistication, according to Apigee. These qualities are: an organization-wide commitment to communicating a complete and actionable digital vision; strong leadership that can explain complex ideas in a simple but compelling manner; and a culture of disciplined experimentation that quickly shifts according to changing market demands.”

View the slideshow (Source: CIO Insight)