CDO Roadmap: Craft Strategy, Avoid New-Tool Tsunami

“2014: The year of digital? That wouldn’t be accurate since we are well into the era of digital.

But it’s here — and today we share insight from one of digital’s biggest fans, David Mathison, the curator for the Chief Digital Officer Summit. As we embark on the next 365, we asked Mathison to explain the role of a chief digital officer (CDO) and some focus areas for 2014.”

 

Full Story (Source: CMSWire)

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