“Here’s the reason you need to immediately search for a chief digital officer for your successful and established organization: You work for a successful and established organization.

According to a new Forrester report called “The Chief Digital Officer: Fad or Future?” entrenched enterprises stand the most to lose if they hesitate to fill this essential—if perhaps transitional—position. Companies serious about improving customers’ experiences must provide them with consistent and relevant interactions across all touchpoints, the report maintains, and accomplishing that in a large organization requires a digital champion with the knowledge and power to enforce culture change.”

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