digital strategy | Chief Digital Officer

5 Questions With… Brian Piccolo

Posted by Tim Bourgeois July 16, 2014 0

Brian Piccolo is the Digital Strategy and Innovation Manager at Liberty Mutual, where he works closely with Innovation, Claims, Product, and IT teams.

Strategic principles for competing in the digital age

Posted by Tim Bourgeois June 11, 2014 0

Digitization is rewriting the rules of competition, with incumbent companies most at risk of being left behind. Here are six critical decisions CEOs must...

5 Questions With… Tom Hubbard of Kaspersky

Posted by Tim Bourgeois April 7, 2014 0

Tom Hubbard is the Director of Digital Marketing at Kaspersky Lab, the $600+ million IT security company. He manages global digital marketing initiatives...

Rethinking Strategy for an Age of Digital Disruption

Posted by Tim Bourgeois March 20, 2014 0

You’ve devoted much of your career to exploring how the evolution of digital technologies is disrupting the rules of business strategy. What is the...

Five questions every digital strategy should answer

Posted by Tim Bourgeois March 18, 2014 0

Digital technology creates opportunities and challenges for every organization. Facing these opportunities and challenges requires making choices and...

Get More Results with Less Effort in B2B Marketing Automation

Posted by Tim Bourgeois March 6, 2014 0

Research shows marketers find marketing automation one of the most difficult tactics to execute, despite admitting that the more extensively they adopt it,...

5 Questions With… Nigel Fenwick

Posted by Tim Bourgeois February 18, 2014 0

Nigel Fenwick is Vice President-Principal Analyst at Forrester Research, where his research focuses on business at the intersection of marketing and technology.