“Why is it that the things we know are good for us are so hard to start? Think exercise, eating right, starting that blog, taking risks. Research from Ascend2 shows marketers find marketing automation one of the most difficult tactics to execute, despite admitting that the more extensively they adopt it, the more success it brings.

The ‘the first step is the hardest’ seems to ring true here. The biggest stumbling block? The question, ‘What will I get for my efforts and how soon?'”

Full Story (Source CMSWire)