Digital Marketing and CIO / CMO Relationships
Relationships between IT and marketing are a perennial source of interest, analysis, and concern. With the growth of technology budgets inside marketing,...
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Authorization
Tag: chief marketing officer
Digital Tech Remaps The C-Suite
"There's a very real need to break down the silos and rethink who has stewardship and ownership over services, transactions, and events."
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The chief confused officer
Question is: As a CIO, CDO, CMO, CKO, CISO, CFO or CEO, are you able to delineate the respective accountabilities for cost, risk, value and governance over...
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Technology is the ‘price of entry’ for anyone who aspires to be a CMO today, says Nestle’s digital chief Pete Blackshaw as he talks wearable investment
"There is a certain base level now for CMOs, not just chief digital officers."
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From CMO To CEO? Not Without More Data
As the economy has continued to improve, CMOs are worrying less about keeping their jobs, and more about how they’ll move into the CEO spot, according to a...
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JPMorgan’s New Marketing Chief Plans Digital, Twitter Push
"There is a lot of good that's going on in the company. We've got to do a better job of telling that story, and digital channels are going to be an...
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8 things CMOs should know about CDOs
We take a look at the increased popularity of the chief digital officer role and how it will influence how CMOs and organisations engage with their customers
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5 Questions With… Mark Lorion
Mark Lorion is the CMO of Apperian – a mobile application management company that helps organizations get mobile apps and content in the hands of their...
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