5 Questions With… Gerry Murray
Gerry Murray is Marketing Operations Research Manager at IDC, where he serves as both a researcher and consultant to senior marketers in the IT vendor...
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MIT Technology Review names Erik Pelletier Chief Digital Officer
Pelletier will lead the independent media company’s publishing, event, community, and e-commerce products and platforms, and oversee the product development...
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Technology is the ‘price of entry’ for anyone who aspires to be a CMO today, says Nestle’s digital chief Pete Blackshaw as he talks wearable investment
"There is a certain base level now for CMOs, not just chief digital officers."
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Arm the Insurgents! Aggressive Branding in the Digital Age
Interview with Prophet's Chief Growth Officer, Scott Davis, as well as Chan Suh, Chief Digital Officer.
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Top 10 Marketing Automation companies: the VB Index report
The massive, 1,000-plus-respondents VentureBeat marketing automation report is finally ready, and the results are not exactly what you might expect.
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From CMO To CEO? Not Without More Data
As the economy has continued to improve, CMOs are worrying less about keeping their jobs, and more about how they’ll move into the CEO spot, according to a...
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CDO ranks grow as firms double down on digital transformation initiatives
The advertising, media and publishing sectors account for 70% of all chief digital officers, and the number of CDOs across all industries is expected to...
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Hollywood urged to match content with tech innovation
Addressing the annual Society of Motion Picture and Television Engineers (SMPTE) technical conference and exhibition in Hollywood, Thomas Gewecke, chief...
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