“Hollywood has been urged to ramp up the pace and redesign its content strategy to keep up with technology. Addressing the annual Society of Motion Picture and Television Engineers (SMPTE) technical conference and exhibition in Hollywood, Thomas Gewecke, chief digital officer and executive VP for strategy and business development at Warner Bros. Entertainment, said: ‘this is no longer science fiction. The technology is there; the product is not.’”

Full Story (CMO.com)