Research shows marketers find marketing automation one of the most difficult tactics to execute, despite admitting that the more extensively they adopt it,...
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Gerry Murray is Marketing Operations Research Manager at IDC, where he serves as both a researcher and consultant to senior marketers in the IT vendor...
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Pelletier will lead the independent media company’s publishing, event, community, and e-commerce products and platforms, and oversee the product development...
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"There is a certain base level now for CMOs, not just chief digital officers."
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Interview with Prophet's Chief Growth Officer, Scott Davis, as well as Chan Suh, Chief Digital Officer.
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"Marketing automation has played a key role in Constant Contact's journey from a small start-up to a publicly held company with more than half a million...
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The massive, 1,000-plus-respondents VentureBeat marketing automation report is finally ready, and the results are not exactly what you might expect.
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As the economy has continued to improve, CMOs are worrying less about keeping their jobs, and more about how they’ll move into the CEO spot, according to a...
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