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Tactics

Six Reasons Why a Digital Marketing Audit Might Be a Good Idea

Tim Bourgeois Headshot

It’s the second week of January and excitement about the new year seems to have waned. And for good reason, at least for marketing and sales executives, because that means it’s time to figure out how to meet aggressive new targets.

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CDO, CXO, XXO – The New C Suite | Winning the Lap or the Race?

Losing-The-Race

The last couple of years have seen tremendous proliferation of the C-XX titles within the world of marketing. The CDOs and CXOs are probably the more common ones, the former picking up steam with some of the Fortune 500s hiring great talent to fill these roles.

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3 Tips for Formulating Your 2015 Digital Marketing Budget

Tim-500px-web

It’s that time of year again – budgeting season – and defining your digital marketing budget and strategy for next year is as critical as it’s ever been. Keep in mind the following tips, and you’ll get yourself in a position to run a successful operation in 2015.

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Six Key Steps to Building a Successful Digital Business

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Organizations can move further along the path by embracing the six key steps to build a successful digital enterprise and change the game.

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A New Perspective on Digital Leadership

adam bennett, australia bank

For Bennett, digital strategy is about pursuing a process that reinforces an organisation’s key values every time a customer engages with the bank using a digital platform.

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Creating a Digital Transformation Plan

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Today, if a business doesn’t have a good quality, branded website you assume something is wrong. It’s suspicious, not quaint.

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City of Boston looks to hire chief digital officer, create startup assistance program

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Boston Mayor Marty Walsh announced that he’s looking to hire a chief digital officer, a job that will “re-imagine and integrate the city’s public interfaces, including the city of Boston website, TV station and social media.”

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Why is Ford’s social media strategy so good?

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How does a 110 year-old car manufacturer, the fifth largest in the world, remain relevant, engaging and remotely approachable in the digital age?

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Mobile App Best Practice: Design & Build Multiple On- and Off-Ramps

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Why aren’t more people using your app? It’s well-designed, works as expected, and is a critical part of your marketing and customer service strategy.

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How To Expand Your C-Suite Without Creating New Silos

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The titles at the highest levels of business used to be simple. CEO. COO. Then came the CTO and the CMO. And now there is much overlap and confusion over who does what, exactly?

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Harvard’s Chief Digital Officer: 10 Digital Best Practices

perry_hewitt

As the first Ivy League CDO and one of the first CDOs in higher education, Hewitt draws on her background which includes both traditional business and marketing strategy, and expertise in digital and social innovation and management to offer practical advice to technology and marketing executives of all industries for how to navigate the ever-changing digital world.

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