Drive Revenue in 2015 by Leveraging Existing Content

Mark Gross

Chances are, you have never considered legacy content created throughout your company as revenue-producing assets. In 2015 you should reconsider. Repurpose content assets, streamline delivery, and extend the customer base to open new revenue channels and reduce costs.

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Six Reasons Why a Digital Marketing Audit Might Be a Good Idea

Tim Bourgeois Headshot

It’s the second week of January and excitement about the new year seems to have waned. And for good reason, at least for marketing and sales executives, because that means it’s time to figure out how to meet aggressive new targets.

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CDO, CXO, XXO – The New C Suite | Winning the Lap or the Race?


The last couple of years have seen tremendous proliferation of the C-XX titles within the world of marketing. The CDOs and CXOs are probably the more common ones, the former picking up steam with some of the Fortune 500s hiring great talent to fill these roles.

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3 Tips for Formulating Your 2015 Digital Marketing Budget


It’s that time of year again – budgeting season – and defining your digital marketing budget and strategy for next year is as critical as it’s ever been. Keep in mind the following tips, and you’ll get yourself in a position to run a successful operation in 2015.

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Six Key Steps to Building a Successful Digital Business


Organizations can move further along the path by embracing the six key steps to build a successful digital enterprise and change the game.

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A New Perspective on Digital Leadership

adam bennett, australia bank

For Bennett, digital strategy is about pursuing a process that reinforces an organisation’s key values every time a customer engages with the bank using a digital platform.

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Creating a Digital Transformation Plan


Today, if a business doesn’t have a good quality, branded website you assume something is wrong. It’s suspicious, not quaint.

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City of Boston looks to hire chief digital officer, create startup assistance program


Boston Mayor Marty Walsh announced that he’s looking to hire a chief digital officer, a job that will “re-imagine and integrate the city’s public interfaces, including the city of Boston website, TV station and social media.”

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Why is Ford’s social media strategy so good?


How does a 110 year-old car manufacturer, the fifth largest in the world, remain relevant, engaging and remotely approachable in the digital age?

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Mobile App Best Practice: Design & Build Multiple On- and Off-Ramps


Why aren’t more people using your app? It’s well-designed, works as expected, and is a critical part of your marketing and customer service strategy.

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How To Expand Your C-Suite Without Creating New Silos


The titles at the highest levels of business used to be simple. CEO. COO. Then came the CTO and the CMO. And now there is much overlap and confusion over who does what, exactly?

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