Six Key Steps to Building a Successful Digital Business


Organizations can move further along the path by embracing the six key steps to build a successful digital enterprise and change the game.

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A New Perspective on Digital Leadership

adam bennett, australia bank

For Bennett, digital strategy is about pursuing a process that reinforces an organisation’s key values every time a customer engages with the bank using a digital platform.

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Creating a Digital Transformation Plan


Today, if a business doesn’t have a good quality, branded website you assume something is wrong. It’s suspicious, not quaint.

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City of Boston looks to hire chief digital officer, create startup assistance program


Boston Mayor Marty Walsh announced that he’s looking to hire a chief digital officer, a job that will “re-imagine and integrate the city’s public interfaces, including the city of Boston website, TV station and social media.”

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Why is Ford’s social media strategy so good?


How does a 110 year-old car manufacturer, the fifth largest in the world, remain relevant, engaging and remotely approachable in the digital age?

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Mobile App Best Practice: Design & Build Multiple On- and Off-Ramps


Why aren’t more people using your app? It’s well-designed, works as expected, and is a critical part of your marketing and customer service strategy.

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How To Expand Your C-Suite Without Creating New Silos


The titles at the highest levels of business used to be simple. CEO. COO. Then came the CTO and the CMO. And now there is much overlap and confusion over who does what, exactly?

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Harvard’s Chief Digital Officer: 10 Digital Best Practices


As the first Ivy League CDO and one of the first CDOs in higher education, Hewitt draws on her background which includes both traditional business and marketing strategy, and expertise in digital and social innovation and management to offer practical advice to technology and marketing executives of all industries for how to navigate the ever-changing digital world.

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How to Choose the Right Digital Marketing Model


Four clear paths for winning over—and retaining—customers in the digital era.

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CMO 2014: Achieve CMO and CEO Alignment with Powerful Insights


By being the active “listener” of customers and prospect buyers through powerful buyer insights, you get the active listening ear of the CEO.

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How Are Digital Technologies Transforming Operations?


In this video, Capgemini highlights examples of companies that have managed to seize the digital operations prize.

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