Gibane Conference Boston

It’s an open-source world: ​78 percent of companies run open-source software

open source software

Black Duck Software, the open-source software (OSS) logistics and legal solutions provider, and North Bridge, a seed-to-growth venture capital firm, have announced the results of the ninth annual Future of Open Source Survey.

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Drive Revenue in 2015 by Leveraging Existing Content

Mark Gross

Chances are, you have never considered legacy content created throughout your company as revenue-producing assets. In 2015 you should reconsider. Repurpose content assets, streamline delivery, and extend the customer base to open new revenue channels and reduce costs.

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Transforming an Analog Company into a Digital Company: The Case of BBVA


It was some time ago that BBVA perceived the risks and opportunities inherent in the massive technological changes the world is going through, and for several years we have worked towards reinventing ourselves…

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How’s Your Digital Profile?

Reputation management for executives

If managed well, your digital profile can play an important role in defining your personal brand, promoting corporate agendas, and helping you stand out in a crowded field.

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Six Reasons Why a Digital Marketing Audit Might Be a Good Idea

Tim Bourgeois, Boston

It’s the second week of January and excitement about the new year seems to have waned. And for good reason, at least for marketing and sales executives, because that means it’s time to figure out how to meet aggressive new targets.

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Six Reasons Why a Digital Marketing Audit Might Be a Good Idea

Digital Media Audit & Marketing Assessment

As you charge into 2015, here are few reasons to consider working a digital marketing audit into your plans.

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3 Tips for Formulating Your 2015 Digital Marketing Budget

It’s that time of year again – budgeting season – and defining your digital marketing budget and strategy for next year is as critical as it’s ever been. Keep in mind the following tips, and you’ll get yourself in a position to run a successful operation in 2015.

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