Digital Marketing Audits
Strategy & Insights

4 Ways to Reimagine Your Company’s Organization and Keep Pace in the Digital Age

Sarah Hofstetter article 150w

It’s been more than 20 years since the Internet entered our lives, but only recently have business leaders internalized the inherent importance of digital.

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Chief Digital Officers Now Attached to More Than $1 Trillion in Global Sales

Chief Digital Officers by Industry Sector 250x

The total amount of global revenues that CDOs now influence surpasses $1 trillion annually.

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An executive’s guide to the Internet of Things

Internet of things for executives

The rate of adoption is accelerating. Here are six things you need to know.

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New research suggests chief digital officers are no flash in the pan


Chief digital officers who are running significant lines of business could become permanent members of the C-suite, according to new research from IDC.

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Embracing Digital Technologies in Traditional Worlds


Businesses that are succeeding in the digital world are questioning key managerial assumptions. Case in point: PagesJaunes, the French Yellow Pages company.

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Chief Digital Officers: Bridging the Innovation Gap Between the CIO and CMO

chief digital officer bridge

In some of the world’s leading brands, the CDO is now the general manager of a large digital business unit with significant revenue targets reporting to the CEO.

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DIGITAL HEALTH & CARE: Europe seeks the code for digital health


The linkage between information and computer technologies inspired new hopes — and fears.

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