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Strategy & Insights

Why IBM Is Buying a Digital Marketing Agency

IBM has already created the world’s largest digital agency, and it’s continuing to expand.

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One-in-Three CDOs Bring General Management Skills to Job

Chief Digital Officer Previous Experience 300w

According to an analysis of big company CDOs by ChiefDigitalOfficer.net, 32% arrived at the job having previously held roles in general management, e-business or an entrepreneurial venture.

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The Case For Chief Digital Officers in Electric Utilities

Mike Kruger, Digital Director

Mike Kruger makes the argument for chief digital officers in the electric utilities industry.

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4 Ways to Reimagine Your Company’s Organization and Keep Pace in the Digital Age

Sarah Hofstetter article 150w

It’s been more than 20 years since the Internet entered our lives, but only recently have business leaders internalized the inherent importance of digital.

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Chief Digital Officers Now Attached to More Than $1 Trillion in Global Sales

Chief Digital Officers by Industry Sector 250x

The total amount of global revenues that CDOs now influence surpasses $1 trillion annually.

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An executive’s guide to the Internet of Things

Internet of things for executives

The rate of adoption is accelerating. Here are six things you need to know.

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New research suggests chief digital officers are no flash in the pan

cdo-flash-in-the-pan

Chief digital officers who are running significant lines of business could become permanent members of the C-suite, according to new research from IDC.

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