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Strategy & Insights

Chief digital officers in the telecom industry: A study in change

CDO_telecom

Although CDOs have a wide range of responsibilities, their overarching goal is essentially the same.

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How’s Your Digital Profile?

digital_profile

If managed well, your digital profile can play an important role in defining your personal brand, promoting corporate agendas, and helping you stand out in a crowded field.

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Times Digital Chief Search Hits a Bump

Mark Thompson CEO

On the company’s last earnings call in late October, Thompson talked about his search for new top leadership. Hiring into the top digital job at the NY Times “may be tougher than one would expect.”

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Public-sector digitization: The trillion-dollar challenge

digital_public_sector

The full benefits of digitization could be huge, but to realize them, governments need to tackle the factors that make many e-government efforts fall short of their promise.

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Digitization and Simplification: Getting the Best of Both

digitalization

Companies understand that becoming agile is crucial in the digital age. They also realize that IT complexity can hinder such efforts.

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Six Reasons Why a Digital Marketing Audit Might Be a Good Idea

Tim Bourgeois Headshot

It’s the second week of January and excitement about the new year seems to have waned. And for good reason, at least for marketing and sales executives, because that means it’s time to figure out how to meet aggressive new targets.

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CDO, CXO, XXO – The New C Suite | Winning the Lap or the Race?

Losing-The-Race

The last couple of years have seen tremendous proliferation of the C-XX titles within the world of marketing. The CDOs and CXOs are probably the more common ones, the former picking up steam with some of the Fortune 500s hiring great talent to fill these roles.

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Six Reasons Why a Digital Marketing Audit Might Be a Good Idea

Digital Media Audit & Marketing Assessment

As you charge into 2015, here are few reasons to consider working a digital marketing audit into your plans.

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Chief digital officer vs. chief data officer: Who will win the day?

data_officer_vs_digital

Will the chief digital officer outlive the chief data officer? Where should data experts draw the line in the sand on data quality?

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3 Tips for Formulating Your 2015 Digital Marketing Budget

Tim-500px-web

It’s that time of year again – budgeting season – and defining your digital marketing budget and strategy for next year is as critical as it’s ever been. Keep in mind the following tips, and you’ll get yourself in a position to run a successful operation in 2015.

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McDonald’s Showcasing Digital Chops at SXSW 2015

Atif Rafiq McDonalds CDO

How will McDonald’s help lead the next generation of customer experience?

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