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Strategy & Insights

Digitization and Simplification: Getting the Best of Both

digitalization

Companies understand that becoming agile is crucial in the digital age. They also realize that IT complexity can hinder such efforts.

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Six Reasons Why a Digital Marketing Audit Might Be a Good Idea

Tim Bourgeois Headshot

It’s the second week of January and excitement about the new year seems to have waned. And for good reason, at least for marketing and sales executives, because that means it’s time to figure out how to meet aggressive new targets.

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CDO, CXO, XXO – The New C Suite | Winning the Lap or the Race?

Losing-The-Race

The last couple of years have seen tremendous proliferation of the C-XX titles within the world of marketing. The CDOs and CXOs are probably the more common ones, the former picking up steam with some of the Fortune 500s hiring great talent to fill these roles.

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Six Reasons Why a Digital Marketing Audit Might Be a Good Idea

Digital Media Audit & Marketing Assessment

As you charge into 2015, here are few reasons to consider working a digital marketing audit into your plans.

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Chief digital officer vs. chief data officer: Who will win the day?

data_officer_vs_digital

Will the chief digital officer outlive the chief data officer? Where should data experts draw the line in the sand on data quality?

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3 Tips for Formulating Your 2015 Digital Marketing Budget

Tim-500px-web

It’s that time of year again – budgeting season – and defining your digital marketing budget and strategy for next year is as critical as it’s ever been. Keep in mind the following tips, and you’ll get yourself in a position to run a successful operation in 2015.

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McDonald’s Showcasing Digital Chops at SXSW 2015

Atif Rafiq McDonalds CDO

How will McDonald’s help lead the next generation of customer experience?

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2014 Digital Board Director Study by Russell Reynolds

digital_board_director

Russell Reynolds recently conducted an intensive analysis of board members at 300 large, global companies. The investigation focused on assessing the prevalence of digital directors, understanding their backgrounds, and identifying the difference between digital and non-digital directors.

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Digital and Innovation Chiefs Among Most In Demand C-Level Jobs

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Korn Ferry ranks the chief innovation officer and chief digital officer posts among the top five most in-demand executive positions spanning all industries for 2015.

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Can’t Afford a Chief Digital Officer? Here’s How to Fake It.

fake-a-cdo

Affordable technology is providing new ways for governments with limited resources to improve their services and engage with residents.

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Every Company Needs A Chief Digital Officer

Every Company Needs a Chief Digital Officer

It takes vision, discipline and a thorough understanding of a broad set of technologies to effect digital change. TechCrunch author, Bryce Durbin, believes that technology is rarely the main issue.

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