Many [CEOs] are discovering, however, that becoming a digital leader isn’t simply a matter of technological savvy.
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Marketers have a complicated relationship with programmatic, but there's no doubt about its effectiveness.
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In this episode of the McKinsey Podcast, McKinsey senior partners Alan Lau and Gregor Theisen talk with Cecilia Ma Zecha about what makes Asia’s...
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1. Strategy myth: Digital transformation is all about technology.
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The CDO role has been around for some time, but the position continues to evolve as the C-suite becomes more crowded.
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We are currently mid-phase between two eras: the pre- and post-digital age.
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Part negotiator, part digital expert and highly in demand. Get ready for CDOs in retail.
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Appointing a Chief Digital Officer, with no budget and no clear mandate, is not digital transformation.
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