Digital marketing industry veteran Adam Cahill — CEO of Anagram and former CDO at Hill Holliday, which helped clients like Bank of America, Dunkin’ Donuts, and Novartis navigate the online advertising ecosystem — explains the core principles he’s using to guide the evolution of his new agency.
“Last year, for the first time, the amount of money corporations spent on digital advertising was greater than television. To experienced marketing professionals, this news didn’t come as a surprise. But its impact is significant for myriad reasons — some obvious, others not so much. While industry watchers saw this shift coming for years, it nonetheless signifies a monumental shift in the ad business. And all of the players in the ecosystem – brands, agencies and ad tech companies – are scrambling to evolve to accommodate new requirements.
It was with these challenges in mind that I launched my new agency in 2015. From day one, we’ve been focused on programmatic buying, balancing both creative and data inputs in our approach, and embracing transparency…”
