5 Questions With… Mitch Scharf
Mitch Scharf currently works with brands in the Travel and B2B category helping them maximize the Twitter platform. Prior to Twitter, Scharf was Vice...
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Authorization
Talent
Don’t Let A Chief Digital Officer Steal The Best Part Of Your Job
Attention CIOs and CTOs, the best part of your job is under attack. If you don’t get ahead of the trend toward the Chief Digital Officer role, your job may...
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5 Questions With… Lindsey Anderson
Lindsey Anderson is the Chair of the MIT Sloan CIO Symposium, a one-day conference that attracts more than 700 attendees each year. This year's event is...
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Why is Ford’s social media strategy so good?
How does a 110 year-old car manufacturer, the fifth largest in the world, remain relevant, engaging and remotely approachable in the digital age?
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5 Questions With… Tom Hubbard of Kaspersky
Tom Hubbard is the Director of Digital Marketing at Kaspersky Lab, the $600+ million IT security company. He manages global digital marketing initiatives...
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Infuse ‘data-informed thinking’ into the culture: Harvard chief digital officer
I see the Chief Digital Officer role as a catalytic role to help large organizations think about ways that digital technology disrupts services like...
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5 Questions With… Atri Chatterjee
Atri Chatterjee is the Chief Marketing Officer at Act-On, a cloud-based marketing automation platform that helps businesses acquire new customers, build...
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L’Oréal appoints a chief digital officer
“This new position within the Executive Committee highlights the Group’s ambition to integrate the digital dimension at the center of its business model,...
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