WWE has named Lou Schwartz as its new chief digital officer, replacing Perkins Miller who left the company to join the NFL in April.
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Over the past several weeks, we’ve witnessed no fewer than seven chief digital officer (“CDO”) appointments – several at major brands around the world – as...
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“This growth is coming from mergers and acquisitions, and also from the drive for new revenue streams coming from digital business.”
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Digital talent lives in the social media world, not in the past. You have to be a fellow native in their world.
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Conde Nast already has a chief technology officer, Joe Simon, but the digital executive position would be separate from Mr. Simon.
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“They may call themselves marketers, and I call myself an actor, but at the end of the day, we’re all trying to do the same thing and that is reach an...
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Longevity notwithstanding, neither title is tasked with a simple agenda. But for the digital officer, the tasks at hand are crystalized and better...
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Gartner predicts that some 25 percent of businesses will have a CDO by 2015. Often times, it’s an organic development- some 70 percent of CMOs report that...
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