Marketing And Technology Converge In The C-Suite: The Chief Digital Officer

“Technology has changed the way we work and live. The lines between our personal and professional lives have blurred. And the combined powers of digital, social, mobile, andcloud technologies are empowering both individuals and organizations to reach beyond yesterday’s boundaries of innovation.

Today, modern multichannel customers have set the bar so high now in terms of their expectations for brands, that good customer relationship management (CRM) is the minimum expectation. Competing- and winning- in today’s market requires exceeding expectations and delivering great customer experiences.”


Full Story (Source: Business 2 Community) 

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