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Apple Deal Sheds Light on McDonald’s Digital Transformation

"We want to be very connected to innovation," Rafiq says. "Increasingly, you'll see McDonald's resemble an ecommerce company."

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Kevin Spacey: An Interview on the Shifts in Storytelling

“They may call themselves marketers, and I call myself an actor, but at the end of the day, we’re all trying to do the same thing and that is reach an audience and tell a story.”

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5 Questions With… David Taub

David Taub is the President / East Region at R2i, a digital agency headquartered in Baltimore.

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Rethinking Strategy for an Age of Digital Disruption

An interview with Philip Evans, a BCG Fellow and senior partner in the firm’s Boston office, on how the evolution of digital technologies is disrupting the rules of business strategy.

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5 Questions with… Steve Smith

Steve Smith is the Chief Digital Officer at AccuWeather’s where he specializes in advertising and subscription based products. As well as, overseeing business development initiatives with various global partners. Products range from browser-based, mobile web, mobile apps and various connected-devices.

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Creating a Digital Transformation Plan

Today, if a business doesn’t have a good quality, branded website you assume something is wrong. It’s suspicious, not quaint.

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Are Ad Agencies Keeping Pace with Marketing’s Massive Digital Uptake? (Hint: Maybe Not)

While, agencies’ digital revenues are growing and, as a percentage, these revenues are comparable to what their clients are spending on digital – the lack of substantial growth for agencies’ digital revenue is notable.

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