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How Marketers Can Shape The Chief Digital Officer Role

How Marketers Can Shape The Chief Digital Officer Role

Posted by Tim Bourgeois March 27, 2013 0
Digital assets are often at the center of today's marketing and social media initiatives, many of which cross over long-standing company silos.
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‘The appointment of a chief digital officer is a bad idea’

‘The appointment of a chief digital officer is a bad idea’

Posted by Tim Bourgeois March 21, 2013 0
The rise of the chief digital officer (CDO) role has so far been most noticeable in the US with several large companies appointing them.
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Chief Digital Officer, What type does your organization need?

Chief Digital Officer, What type does your organization need?

Posted by Tim Bourgeois March 13, 2013 0
Everyone is talking about the need for a chief digital officer (CDO). The CDO role has come into fashion as a demonstrable sign that your organization is...
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For Marvel Comics, a Renewed Digital Mission

For Marvel Comics, a Renewed Digital Mission

Posted by Tim Bourgeois March 12, 2013 0
Like the rest of the publishing industry, comic books went digital long ago.
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The evolving role of the chief digital officer, and who owns what: marketing or IT?

The evolving role of the chief digital officer, and who owns what: marketing or IT?

Posted by Tim Bourgeois March 8, 2013 0
The boundaries between digital marketing teams and IT have all but fallen in the wake of business tech shifts spawned by social, mobile and the cloud.
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The C-Team Adds a Member

The C-Team Adds a Member

Posted by Tim Bourgeois March 6, 2013 0
An increasing number of employers are adding a seat at the executive table for a new player on the team. Joining the likes of the CEO, the COO and the CIO...
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Building Your Digital Business Strategy

Building Your Digital Business Strategy

Posted by Tim Bourgeois February 8, 2013 0
Learn about the best online practices and how to target and fully utilize all of our online products to reach your audience.
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The Evolution of the Executive Board Room: Make Way for the Chief Digital Officer

The Evolution of the Executive Board Room: Make Way for the Chief Digital Officer

Posted by Tim Bourgeois January 23, 2013 0
Over the past decade, technology has revolutionized the way organizations conduct business. These changes are visible in nearly every aspect of life.
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